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new brand framework – we can’t do it without you and your “One ECU”
mindset. Please familiarize yourself with our new brand guidelines and
platform. The goal is to have all university stakeholders at all levels
onboard by late April.
The East Carolina University brand is the shared expression of who we are
and how we show up in the world. Rooted in our mission and values, it
brings together our voice, visuals, and storytelling to reflect the
spirit, pride, and purpose of East Carolina University.
Used consistently, the brand builds recognition, trust, and a clear
sense of belonging across campus and beyond. The ECU logo, logo lockups,
program/initiative lockups, the university seal, the Pirate Club mark,
and the athletics spirit marks are the only marks approved for use by
the university community.
No other marks or logos may be used to represent the university and its
programs without prior written approval from the director of creative
services or the assistant athletics director for licensing,
respectively. Use of the university seal is restricted.
Brand Guidelines
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