Our Brand
Note: Thank you for your collaboration and partnership as we soft launch our new brand framework – we can’t do it without you and your “One ECU” mindset. Please familiarize yourself with our new brand guidelines and platform. The goal is to have all university stakeholders at all levels onboard by mid- to late-March.
The East Carolina University brand is the shared expression of who we are and how we show up in the world. Rooted in our mission and values, it brings together our voice, visuals, and storytelling to reflect the spirit, pride, and purpose of East Carolina University. Used consistently, the brand builds recognition, trust, and a clear sense of belonging across campus and beyond.
The ECU logo, logo lockups, program/initiative lockups, the university seal, the Pirate Club mark, and the athletics spirit marks are the only marks approved for use by the university community. No other marks or logos may be used to represent the university and its programs without receiving prior written approval from the director of creative services or the assistant athletics director for licensing, respectively. Use of the university seal is restricted.
When using any of the university marks listed above, please follow brand guidelines. Please take the time to review these guidelines when creating branded content or materials that represent ECU.
Although it incorporates components of the ECU logo, ECU Health has its own set of branding requirements. ECU Health team members and providers can find resources and information on the ECU Health Brand Central portal. It includes templates, color palette and fonts specific to ECU Health.
ECU Health Marketing & Communications can be reached by email at Michael.Billimack@ecuhealth.org or by phone: 252-847-4526.
The University Logo
Logo Variations
The East Carolina University logo consists of the stylized rendering of the university Cupola and the letters ECU. The letters ECU are a registered trademark and include the registration symbol. The elements in the logo are in specified relationships to one another. Do not attempt to create your own version or alter the arrangement of existing elements.
The logo is available in two orientations: horizontal and vertically stacked. The horizontal version is the preferred primary mark. The vertically stacked alternate should only be used if the logo is being presented in a space that is not conducive to the primary horizontal format.
To download EPS versions of the ECU logos, please use the buttons below:
Primary Logo
Vertical (Stacked) Logo
Email Signatures
To support a consistent and professional university identity, all employees should use our email signature generator. The tool makes it easy to build an on-brand signature that aligns with university standards.
This will ensure consistency and professionalism across all ECU email communications, align with correct logo, typography, spacing, and color, and remove the need for manual formatting.
Color Palette
In establishing the identity of ECU, color is paramount. By using the official colors in a consistent manner, our identity is only strengthened. Generally speaking, the official colors for ECU are purple and gold. Refer to the color formulas here for all printing and web-related color specification. Purple matches Pantone 268® for both coated and uncoated papers. Gold matches Pantone 123® for coated papers and Pantone 109® for uncoated papers.
Black, white and other colors are considered accent colors and may be used as appropriate in running copy, headlines and certain other uses. Please send questions about ECU’s color palette to logoreview@ecu.edu.
Primary
PMS 268
#592A8A
RGB: 80 / 45 / 127
CMYK: 82 / 100 / 0 / 12
PMS 123
#FEC923
RGB: 255 / 200 / 46
CMYK: 0 / 24 / 94 / 0
Complementary
#320456
RGB: 50 / 4 / 86
CMYK: 90 / 100 / 26 / 36
#697B2F
RGB: 105 / 123 / 47
CMYK: 60 / 34 / 100 / 17
#CCDB29
RGB: 204 / 219 / 41
CMYK: 24 / 0 / 100 / 0
#E5D1E8
RGB: 229 / 209 / 232
CMYK: 8 / 18 / 0 / 0
#EBE3CF
RGB: 235 / 227 / 207
CMYK: 7 / 8 / 18 / 0
#000000
RGB: 0 / 0 / 0
CMYK: 0 / 0 / 0 / 100
#FFFFFF
RGB: 255 / 255 / 255
CMYK: 0 / 0 / 0 / 0
Secondary
#77216F
RGB: 119 / 33 / 11
CMYK: 61 / 100 / 24 / 9
#A97CC9
RGB: 169 / 124 / 201
CMYK: 36 / 57 / 0 / 0
#C2A0D9
RGB: 194 / 160 / 217
CMYK: 23 / 39 / 0 / 0
#B2901F
RGB: 178 / 144 / 31
CMYK: 31 / 39 / 100 / 5
#ECAB00
RGB: 236 / 171 / 0
CMYK: 7 / 35 / 100 / 0
#FFC945
RGB: 255 / 201 / 69
CMYK: 0 / 22 / 84 / 0
#003A5D
RGB: 0 / 58 / 93
CMYK: 100 / 78 / 39 / 29
#00818F
RGB: 0 / 129 / 143
CMYK: 86 / 34 / 39 / 5
#8D89A5
RGB: 141 / 137 / 165
CMYK: 48 / 44 / 21 / 1
Typography
To ensure a cohesive typographic visual identity across all publications, the university uses a defined set of brand typefaces. The approved typefaces are outlined below.
Main Brand Fonts
Availability
Swell is available for purchase through several websites. Contact Creative Services for information.
Uses
Headlines
Weights
Alternate Font(s)
System Alternate Font(s)
Availability
All weights and styles of Figtree are available on Adobe or Google Fonts.
Uses
Subheads
Stats
Body Copy
Captions
Weights
System Alternate Font(s)
Arial
Availability
All weights and styles of Museo Slab are available on Adobe Fonts.
Uses
Subheads
Labels
Weights
Alternate Font(s)
System Alternate Font(s)
Limited Use Fonts
Availability
Ovidius is available for purchase through several websites. Contact the Department of Creative Services for information.
Uses
Decorative Event Titles, only when appropriate to design concept
Weights
Availability
All weights and styles of Celestia Antiqua are available on Adobe Fonts.
Uses
Decorative Event Titles, only when appropriate to design concept
Weights
Web Site Fonts
Availability
Oswald is available on Google Fonts.
Uses
Web Site Headlines
Weights
Embed Code
Availability
Quattrocento is available on Google Fonts.
Uses
Web Site Body Copy
Weights
