Branding

Visual Identity Standards

The East Carolina University logo; unit logos; the university seal; the East Carolina Alumni Association mark; the Pirate Club mark; and the athletics spirit marks are the only marks approved for use by the university community. No other marks or logos may be used to represent the university and its programs without receiving prior written approval from the director of creative services or the assistant athletics director for licensing, respectively. Use of the university seal is limited. Download the University Image Manual here:

University Image Manual ( 2MB ) | Preview

 


The University Logo

The East Carolina University logo consists of the stylized rendering of the university Cupola and the letters ECU. The letters ECU are a registered trademark and include the registration symbol. The elements in the logo are in specified relationships to one another. Do not attempt to create your own version or alter the arrangement of existing elements.

The logo is available in two orientations: horizontal and vertically stacked. The horizontal version is the preferred primary mark. The vertically stacked alternate should only be used if the logo is being presented in a space that is not conducive to the primary horizontal format.


 

Color Palette

In establishing the identity of ECU, color is paramount. By using the official colors in a consistent manner, our identity is only strengthened. Generally speaking, the official colors for ECU are purple and gold. Refer to the color formulas here for all printing and web-related color specification. Purple matches Pantone 268 for both coated and uncoated papers. Gold matches Pantone 123 for coated papers and Pantone 109 for uncoated papers.

Black, white and other colors are considered accent colors and may be used as appropriate in running copy, headlines and certain other uses. Please send questions about ECU’s color palette to logoreview@ecu.edu

 

Pantone® 268
(coated/uncoated paper)

C=82
M=100
Y=0
K=12

R=80
G=45
B=127

#592A8A

Pantone® 123
(coated paper)

C=0
M=24
Y=94
K=0

R=255
G=200
B=46

#FEC923

Pantone® 109
(uncoated paper)

C=0
M=10
Y=100
K=0

R=255
G=200
B=0

 


 

Typefaces

The consistent use of a small family of typefaces is the most important constant in helping to establish a unified look among our many publications. The university typefaces are as follows.

 

For Body Copy

Serif: Adobe Garamond family
Sans serif: Avenir Next family

For Headline/Display Copy

Serif: Adobe Garamond family
Museo Slab family
Sans serif: Avenir Next family

Special Use (Infographics, Web, Video, etc.)

Avenir Next Condensed family

Accent (limited decorative use)

Celestia Antiqua
Ovidius Script

Please send questions about the ECU typefaces to logoreview@ecu.edu.

Typefaces for Web Use

 

For Headlines

Sans serifOswald

<link href="https://fonts.googleapis.com/css?family=Oswald" rel="stylesheet">

For body

SerifQuattrocento

<link href="https://fonts.googleapis.com/css?family=Quattrocento" rel="stylesheet">

 


 

PowerPoint Presentation Templates

Below are templates to be used for your PowerPoint presentations.

Powerpoint template ECU-white ( 3MB ) | Preview

Powerpoint template ECU-purple ( 3MB ) | Preview

Powerpoint template ECU-Cupola ( 16MB ) | Preview

Powerpoint template ECU-Pirate statue ( 10MB ) | Preview

Powerpoint template ECU-fountain ( 9MB ) | Preview

Powerpoint template ECU-Wright building ( 13MB ) | Preview

Powerpoint template ECU-widescreen ( 739KB ) | Preview

 

 

 

 

Stationery and Business Cards

Please put a requisition in with UP&G:
http://www.ecu.edu/upg/onlineorderingmain.cfm


 

 

Email Signatures

These are the approved email signature options for the university.

  • This is the only approved use of the logo in the signature.
  • No vCARDS or other graphics including social media icons. They increase file size, appear as attachments and often look distorted.
  • No tag lines or quotes; they may be perceived as University-wide statements.

Options:

Email Signatures ( 70KB ) | Preview